Common questions about pricing

for website design and management

Is building a website a big investment?

That's impossible to answer. What is big to one person is spare change to another. But the consultation is free. And the bid is free. It will cost you nothing to find out what it might cost.

However, compared to marketing costs in general, small to medium size sites are often very affordable. Plus, websites are the new front door to businesses. Therefore, they can be one of the most important investments you will make.

Last but not least, we've worked on projects of all sizes and try to price things affordably.

How come Gate One doesn't list prices on our website?

There's no one-size-fits all pricing structure for websites with Gate One. Here's why? In order to create a bid that is fair to both the potential customer and Gate One Web, we have to know a few things about your project. (See the question "What questions do you ask at the consultation" below.)

Bill Gates coined the phrase "Content is king" along time ago and never has it been more true. Content can do everything but the kitchen dishes these days. It can sing. It can dance. It can talk back. That doesn't mean it should. We spend time working on content that will get results. And that can vary a lot from one project to the next. Which is why we say that experience has shown a one size fits all solution rarely works.

When our website was being re-designed, Robin spent several hours with us discussing our needs and visions to insure the new design met our marketing goals and presented exactly the image we desired. During the several iterations needed to refine the original concept she was always helpful and patient. We are extremely pleased with the finished product.

Harris Blankenship, National Construction
Alamogordo, New Mexico

What questions do you ask at the consultation

Here are some questions we might ask in the consultion before preparing a bid:

  1. What does your business/organization do?
  2. What do you need the site to do for you: create in-store traffic, online traffic, online sales, leads, downloads, calls, appointments, maintain social media presence, mobile app installs, etc?
  3. What are your long term goals in terms of growth and customer base expansion and how does your website need to be able to evolve to service those goals?
  4. Who are your customers and categories of customers? This question is very important because it helps us determine what type of content will be developed for each customer category. For example, residential and commerical, age groups, or product specific groups if you have a wide variety of merchandise, just to name a few.
  5. Will you be able to supply all content or do you need assistance developing your content.

Please understand, while we want to acheive a decent turn around time and have your new site up and running a soon as possible, we want that site to do it's job for you. We put time into structuring content that will get the results you want.

Your site should be much more than just a pretty face.

On-going monthly fees verses upfront, one time payment?

In our opinion, on-going monthly fees are seldom in your best interests. Here's why:

Many businesses purchase a website on this model because there is no initial outlay of cash. However, in the long run, what you will pay for that website will be several times more than if you paid for the site upfront. It is similiar to leasing furniture. Or a car.

We have seen some real draw backs to this model when talking to potential customers in search of a new design company.

First, the company collecting the monthly fees are not as good at following up with needed content updates as they said they would be.

Second, if you no longer want to use them as your web design company, you lose the site. You cannot take it with you. There is no refund; you have to start over and pay for a new website again.

Third, as we said before, you will pay much more for the site in the long run than you would have had you paid up front. That being said, there are types of websites for which an ongoing monthly fee is necessary.

However, we understand that the initial investment can be difficult. If you are serious about your venture, however, it is one of the most important marketing investments you will make. So, if you choose to go with a company that requires an on-going monthly fee, read the "fine print". Be clear on what happens to your website if you terminate your relationship with the company. Also, have clear terms in place for what can be considered a breach of contract. For example, if they fail to perform site updates in a reasonable amount of time.

Is the entire cost of the site due upfront?

No. A down payment is required to being work on the website. Depending on the size of the project that down payment is usually 30% - 50%. The balance can be paid in 1 to 4 monthly payments.

Does Gate One accept credit cards?

Yes. Mastercard, Visa, and Discover

Can someone use Gate One's content creation services only, without creating a new website?

Absolutely. We have created a lot of content for sites we did not design. Our moto is "if it's not broke, don't fix it."